What is Brand Positive

 The Brands

 What Went Before

 Articles

 Contact

Through the Loop has chosen a set of brands to represent different market categories. Within each category there are two brands to represent potentially different strategies under similar trading conditions. The brands are as follows:

• Kit Kat, Mars Bar
• Kellogg's, Cereal Partners
• Sony, Philips
• Carling, Carlsberg
• Heinz, Crosse & Blackwell
• Nescafé, Maxwell House
• Persil, Ariel
• British Airways, Virgin Atlantic
• Andrex, Edet/Kleenex
• McDonald's, Pizza Hut
• Amazon.co.uk, WH Smith
• Yahoo! UK, Excite UK
• Glenfiddich, Bell's Whisky
• Ford, Volkswagen

What is Brand Positive | The Brands | What Went Before | Articles | Contact