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| About Through the Loop | |
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Through
the Loop operates on a local, regional and global basis through a
combination of in-house staff and resources as well as access to
specialist marketing services in different countries around the world.
This enables us to create high quality and high value packages for
clients.
Through the Loop frequently integrates both primary and secondary research into one model to produce a different way of addressing issues and solving problems. Secondary research is underpinned by a unique in-house resource base that has multi-country and multi-category capabilities. This feeds into our Knowledge Development Programme, allowing us to develop clear and incisive input to clients' marketing activities. The Knowledge Development Programme is also disseminated through conferences and magazine articles. In October 2000, Through the Loop was a founding member of PurpleDoors, a multinational network of research and consulting companies. This is designed to help accelerate clients' decision-making processes through a combination of competencies and senior management working on the project in each country. Carol Samms has an in-depth understanding of different cultures and different product & service sectors. This gives us an advantage in being able to "cascade" knowledge across countries and categories. |
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