PepsiCo learns to leverage across categories
Through the Loop has published the first of an annual series of reports
covering the foods operations of PepsiCo. This looks at how the company
has developed in this area, focusing on the Snacks and Quaker Foods
sides of the PepsiCo business.
PepsiCo has a major advantage over its competitors in that it is able to
maximise synergies across the beverages and foods operations, for
example developing joint promotions across fruit juice and breakfast
PepsiCo may be viewed as having "unhealthy" products within its
portfolio. However, it is classifying some of its portfolio as
"better-for-you" and is thus aiming to benefit from greater interest in
healthy eating and drinking and thus offset the threat that may be posed
to its "fun-for-you" products. The merger with Quaker Foods has provided
PepsiCo with substantial added credibility in the health area.
Corporate Focus Foods: PepsiCo Annual 2002 is designed to provide companies in the food & beverage
industry, marketing communications companies, packaging companies,
ingredients suppliers and others with an in-depth understanding of one
of the world’s major food & beverage manufacturers.
Published in February 2005, the PepsiCo Annual 2002 is 71 pages with
7 tables and 9 charts. Corporate Focus is also available as a quarterly
newsletter which enables subscribers to keep up-to-date with
developments at PepsiCo on a strategic and product group level. A
detailed Table of Contents can be downloaded at
Corporate Focus is a division of Through the Loop Consulting. Through
the Loop Consulting is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836, e-mail: