Kraft Foods moves to become more global
Kraft Foods is the largest US food company and one of the biggest in the
world. However, it remains largely biased to its domestic market in
terms of revenue despite a presence around the world and strong
international brands. A new corporate structure and a new strategy
launched at the beginning of 2004 look set to change this with increased
emphasis on the company’s international business.
This is one of the key conclusions of the latest Annual from Corporate
Focus. The report is a detailed analysis of Kraft Foods operation up to
the end of 2003. It details the company strategy, structure and analyses
the different product groups in terms of marketing, new product launches
around the world.
Corporate Focus is designed for companies in the industry as well as for
packaging suppliers, ingredients suppliers and communications agencies.
The Annual provides a detailed snapshot of the company that is valuable
as a competitive monitor but also to understand Unilever as a customer
Published in June 2005, the Kraft Foods Annual 2003 is 127 pages with 11
tables and 11 charts. Corporate Focus is also available as a quarterly
newsletter which enables subscribers to keep up-to-date with
developments at Kraft Foods on a strategic and product group level. A
detailed Table of Contents can be downloaded at
Corporate Focus is a division of Through the Loop Consulting. Through
the Loop Consulting is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836, e-mail: