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1 July 2005

Kraft Foods moves to become more global

Kraft Foods is the largest US food company and one of the biggest in the world. However, it remains largely biased to its domestic market in terms of revenue despite a presence around the world and strong international brands. A new corporate structure and a new strategy launched at the beginning of 2004 look set to change this with increased emphasis on the company’s international business.

This is one of the key conclusions of the latest Annual from Corporate Focus. The report is a detailed analysis of Kraft Foods operation up to the end of 2003. It details the company strategy, structure and analyses the different product groups in terms of marketing, new product launches around the world.

Corporate Focus is designed for companies in the industry as well as for packaging suppliers, ingredients suppliers and communications agencies. The Annual provides a detailed snapshot of the company that is valuable as a competitive monitor but also to understand Unilever as a customer or partner.

Published in June 2005, the Kraft Foods Annual 2003 is 127 pages with 11 tables and 11 charts. Corporate Focus is also available as a quarterly newsletter which enables subscribers to keep up-to-date with developments at Kraft Foods on a strategic and product group level. A detailed Table of Contents can be downloaded at

Corporate Focus is a division of Through the Loop Consulting. Through the Loop Consulting is an independent research-based marketing consultancy. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.


For further information, please contact: Through the Loop Consulting Ltd. Tel: 01628 898542, fax: 01628 474836, e-mail: 

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