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1 August 2002

Defining the High Ground in Helsinki

The relationship between clients and communications agencies has undergone significant change. New multi-country research looks at the interaction between marketing agencies and marketing partners in order to define areas of improvement and forthcoming business issues.

Carol Samms is speaking at the Congress of the Association of  Finnish Advertisers on 5 September 2002 in Helsinki. She will be presenting results from this survey Defining the High Ground for Marketing Partners©. Through the Loop and its partners have conducted a large number of interviews with marketers and senior executives for this survey. It has yielded some very interesting results with significant implications for the marketing industry.

More details available from or the Association of Finnish Advertisers

Through the Loop Consulting Limited is an independent research-based marketing consultancy. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.


For further information, please contact: Through the Loop Consulting Ltd. Tel: 01628 898542, fax: 01628 474836

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