the High Ground in Helsinki
relationship between clients and communications agencies has undergone
significant change. New multi-country research looks at the interaction
between marketing agencies and marketing partners in order to define
areas of improvement and forthcoming business issues.
Samms is speaking at the Congress of the Association of Finnish
Advertisers on 5 September 2002 in Helsinki. She will be presenting
results from this survey Defining the High Ground for Marketing
Partners©. Through the Loop and its partners have conducted a large
number of interviews with marketers and senior executives for this
survey. It has yielded some very interesting results with significant
implications for the marketing industry.
More details available from firstname.lastname@example.org
Association of Finnish Advertisers http://www.mainostajat.fi/.
the Loop Consulting Limited is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836