Broad portfolio drives PepsiCo growth
PepsiCo’s development of brands outside its core carbonated beverage
category is helping to drive the company’s growth. Tropicana, Gatorade
and Aquafina are key brands for the company at a time when consumers are
shifting away from “traditional” carbonated, sugary drinks.
The other major change at PepsiCo is the soft towards the international
operations. The overseas beverages and snacks business is growing
revenue and profitability at a faster rate than North America. This
partially reflects growth in emerging markets. However, the merger of
the beverages and snacks operations into a single division has been a
crucial factor in this move. The company is able to realise synergies in
areas such as distribution and marketing.
These are the key conclusions of the latest Annual from Corporate Focus
Beverages. The report is a detailed analysis of PepsiCo’s beverage
operations up to the end of 2005. It details the company strategy,
structure and analyses the various brands in terms of marketing, new
product launches around the world.
Corporate Focus Beverages is designed for companies in the industry as
well as for packaging suppliers, ingredients suppliers and
communications agencies. The Annual provides a detailed snapshot of the
company that is valuable as a competitive monitor but also helps to
understand PepsiCo as a customer or partner.
Published in September 2006, the PepsiCo Annual 2006 is 113 pages with 7
tables and 5 charts. Corporate Focus Beverages is also available as a
quarterly newsletter which enables subscribers to keep up-to-date with
developments at PepsiCo on a strategic and brand level. A detailed Table
of Contents can be downloaded at
Corporate Focus is a division of Through the Loop Consulting. Through
the Loop Consulting is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836, e-mail: