becomes more dynamic
last year's conference on differential pricing, Martin Payne, Strategic
Projects Director of Through the Loop, will be building on this subject
in a new conference speech on 8 July 2003 in London.
dynamic pricing in a demand-driven economy" will be taking the
differential pricing topic further by looking at how companies can and
are using pricing strategies to make their marketing more appropriate to
are increasingly realising that their product or service value can vary
according to time of day, weather or other dynamic elements.
Furthermore, the value may not be constant for all consumers. As a
result of this dynamic pricing policies gives them the opportunities to
make their pricing more tailored to individuals or more appropriate to
the market-place at a particular point in time.
details on the conference are available on the Through
the Loop Web site or direct from Osney
the Loop Consulting Limited is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836, e-mail: