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6 July 2004

Entific research commended at Marketing Research Awards

When does market research highlight the fact that the product can make a real difference to peoples' lives? Well in our recent research for Entific Medical Systems we were told this time and time again by the respondents.

Through the Loop's multi-faceted study into finding a single-sided indication for Entific's BAHA device has been awarded a Commendation at the Marketing Research Awards 2004 at London's Dorchester Hotel. Now in its second year, the Marketing Research Awards attracts entries from the top UK market research companies with entries covering a variety of product and service categories and research issues. The BAHA study was the only entry in the Healthcare & Pharmaceutical category that made the final shortlist.

Martin Payne, Strategic Projects Director of Through the Loop, conducted the study with Entific and with PurpleDoors partner Steinbachconsult in Germany.

"This was an excellent project to work on and we are very pleased that it has been recognised as such by the market research industry. We were able to provide a human perspective in a very sensitive area."

The BAHA project was a new departure for the category by looking to add a consumer perspective alongside clinical trials for the product. BAHA is now broadly accepted as a effective treatment for single-sided deafness by the medical community. 

A case study on the project is available on the Through the Loop Web site.

Through the Loop Consulting Limited is an independent research-based marketing consultancy. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.

ENDS

For further information, please contact: Through the Loop Consulting Ltd. Tel: 01628 898542, fax: 01628 474836, e-mail: info@throughtheloop.com 

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