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Pool ready for autumn

Pool continues to be a popular source of leading edge thinking in business and marketing strategy. With the launch of the new issue for autumn 2004, we welcome back a number of authors and Matthew and George Rekers are featured in Pool for the first time.

One of the areas of Pool that has been very popular with readers is that of pricing. Regular feature writer Alan Cooper has contributed a new article on Ethical Pricing. Pool readers are invited to complete a survey on ethical pricing, the results of which will form a future article for Pool.

The new issue of Pool- Business & Marketing Strategy is now on-line at www.poolonline.com.

• Moving Towards Branding Systems by Nick Wreden
• Build on Your Core Competencies by Matthew Rekers & George Rekers

• Naming That Thing Again by Naseem Javed

• Ethical Pricing by Alan Cooper

• Consumers Drive E-Commerce, Not Retailers by James Roper

Pool is published by Through the Loop Consulting. Through the Loop Consulting Limited is an independent research-based marketing consultancy. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.

ENDS

For further information, please contact: Through the Loop Consulting Ltd. Tel: 01628 898542, fax: 01628 474836, e-mail: info@throughtheloop.com