ready for autumn
Pool continues to be a popular source of leading edge thinking in
business and marketing strategy. With the launch of the new issue for
autumn 2004, we welcome back a number of authors and Matthew and George
Rekers are featured in Pool for the first time.
One of the areas of Pool that has been very popular with readers is that
of pricing. Regular feature writer Alan Cooper has contributed a new
article on Ethical Pricing. Pool readers are invited to complete a
survey on ethical pricing, the results of which will form a future
article for Pool.
new issue of Pool- Business & Marketing Strategy is now on-line at www.poolonline.com.
is published by Through the Loop Consulting. Through
the Loop Consulting Limited is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836, e-mail: