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8 October 2003

The Autumn Pool

Is Brand Valuation the hottest topic in marketing today? If Pool readers have a say then it is. The earlier article by Jane Yates of Interbrand has consistently been the most downloaded article in Pool, indicating just how important this subject is. We are now happy to publish a new article from Interbrand on the subject of Brand Valuation. This provides an updated perspective on this important topic.

The new issue of Pool- Business & Marketing Strategy is now on-line at The six new feature articles include three from contributors new to Pool while three popular authors have submitted new features. 

  • Brand Valuation by Jan Lindemann
  • Talking About My Generation by Martin Payne
  • You Can't Spell Brand Without the Letter "C" by William Arruda
  • From Pawns to Partners: Turning Customers into Co-Designers by Michael Solomon
  • Europe 2003 Delves into the Mind of Europe's Highfliers by David Lucas
  • Financial Institutions and the New Name Economy by Naseem Javed
Pool is published by Through the Loop Consulting. Through the Loop Consulting Limited is an independent research-based marketing consultancy. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.


For further information, please contact: Through the Loop Consulting Ltd. Tel: 01628 898542, fax: 01628 474836, e-mail: 

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