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10 January 2001

Through the Loop awards Marketing Prize

The Through the Loop prize for the Most Innovative Dissertation on Kingston Business School’s part-time MA in Marketing degree programme has been awarded to Ian Hunter. The prize was presented by Martin Payne of Through the Loop at the Kingston Business School Graduation Ceremony at the Barbican Centre in London on 10th January 2001.

Ian's dissertation was not only an excellent piece of work but it also addressed one of the key issues facing marketers today, that of trust. The dissertation is entitled "The Nature of Trust in On-line Markets- An Exploratory Study."

Martin Payne said, “We are very happy to be continuing the relationship with Kingston Business School. This particular piece of work stood out as it is one of the areas that we ourselves have been giving much thought to in recent months. Trust is becoming an increasingly important concept for business and this is more acute in an on-line environment.”

Kingston Business School (http://www.kingston.ac.uk) is committed to providing excellence and quality for its stakeholders in learning, teaching and research, enabling them to contribute effectively and confidently in a continually changing world. The part-time MA in Marketing, MA in Direct Marketing and MA in Market Research degree programmes are now recruiting for October 2001.

Through the Loop Consulting Limited is an independent research-based marketing consultancy, specialising in building global, regional and local knowledge of the consumer, brand and the marketplace. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.

ENDS

For further information, please contact: Through the Loop Consulting Ltd. Tel: 020 8334 6300/Fax: 020 8940 1447

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