the Loop awards Marketing Prize
Through the Loop prize for the Most Innovative Dissertation on Kingston
Business School’s part-time MA in Marketing degree programme has been
awarded to Ian Hunter. The prize was presented by Martin Payne of
Through the Loop at the Kingston Business School Graduation Ceremony at
the Barbican Centre in London on 10th January 2001.
dissertation was not only an excellent piece of work but it also
addressed one of the key issues facing marketers today, that of trust.
The dissertation is entitled "The Nature of Trust in On-line Markets- An
Payne said, “We are very happy to be continuing the relationship with
Kingston Business School. This particular piece of work stood out as it
is one of the areas that we ourselves have been giving much thought to
in recent months. Trust is becoming an increasingly important concept
for business and this is more acute in an on-line environment.”
Business School (http://www.kingston.ac.uk)
is committed to providing excellence and quality for its stakeholders in
learning, teaching and research, enabling them to contribute effectively
and confidently in a continually changing world. The part-time MA in
Marketing, MA in Direct Marketing and MA in Market Research degree
programmes are now recruiting for October 2001.
the Loop Consulting Limited is an independent research-based marketing
consultancy, specialising in building global, regional and local
knowledge of the consumer, brand and the marketplace. Through the Loop
analyses key marketing and branding issues that affect companies today
in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 020 8334 6300/Fax: 020 8940 1447