Unilever poised for strong
While Unilever has been widely criticised for not delivering its
turnover growth targets, the Path to Growth programme has made the
company leaner and far more focused in terms of its branding. The impact
of this is that it has already become far more profitable and has raised
its operating margin significantly. Following this major restructuring,
Unilever is now in a much stronger position to develop its core brands
on a global platform.
This is one of the key conclusions of the latest Annual from Corporate
Focus. The report is a detailed analysis of Unileverís foods operation
up to the end of 2003. It details the company strategy, structure and
analyses the different product groups in terms of marketing, new product
launches around the world.
Corporate Focus is designed for companies in the industry as well as for
packaging suppliers, ingredients suppliers and communications agencies.
The Annual provides a detailed snapshot of the company that is valuable
as a competitive monitor but also to understand Unilever as a customer
Published in August 2004, the Unilever Annual 2002 is 189 pages with 18
tables and 9 charts. Corporate Focus is also available as a quarterly
newsletter which enables subscribers to keep up-to-date with
developments at Unilever on a strategic and product group level. A
detailed Table of Contents can be downloaded at
Corporate Focus is a service of Through the Loop Consulting. Through the
Loop is an independent research-based marketing consultancy. Through the
Loop analyses key marketing and branding issues that affect companies
today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836, e-mail: