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Pool Winter launch

With Winter firmly with us, Pool can be guaranteed to provide some warm reading matter. This issue's lead article is from regular Pool author who addresses the highly important subject of market segmentation. This is an area of marketing that is undergoing rapid change with a move away from traditional segmentation variables to measures that are more related to factors such as lifestyle and values & attitudes.

The new issue of Pool- Business & Marketing Strategy is now on-line at www.poolonline.com.

• The New Market Segmentation by Dan Herman
• Trademark Licensing by Kirk Martensen
• Telly Shopping by Budd Margolis

• Small Business Branding - the Personal Connection by William Arruda

Pool is published by Through the Loop Consulting. Through the Loop Consulting Limited is an independent research-based marketing consultancy. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.

ENDS

For further information, please contact: Through the Loop Consulting Ltd. Tel: 01628 898542, fax: 01628 474836, e-mail: info@throughtheloop.com