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Pool provides definitive experience

With many companies moving their budgets away from traditional marketing communications channels, there is a search to find more effective and efficient ways of communicating with and engaging consumers. Brand Experience is a route that is being adopted by a growing number of brands and companies.

This issue's lead article features new research by RPM and Through the Loop that looks at how UK marketers view the development of Brand Experience. With this in mind, the article goes on to examine how marketers should start to integrate a Brand Experience approach within their marketing mix.

Brand Experience is just one of the issues covered by the new issue of Pool. Pool is the on-line publication that covers leading-edge issues in business and marketing strategy. It is essential reading for all involved in this area from students to Chief Executives.

The new Winter 2005 issue of Pool- Business & Marketing Strategy is now on-line at www.poolonline.com.

• Experience Counts - Establishing a Road Map for Brand Experience by Martin Payne & Ross Urquhart
• A CRM Fairy Story by John Coldwell

• Marketing & Thematic Spaces by Jerry Welsh

• The Convergent Retail Future is Here by Budd Margolis

• A Take It or Leave It Attitude Begins at the Top by Abe WalkingBear Sanchez

• Brand License Alignment by Kirk Martensen

Pool is published by Through the Loop Consulting. Through the Loop Consulting Limited is an independent research-based marketing consultancy. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.

ENDS

For further information, please contact: Through the Loop Consulting Ltd. Tel: 01628 898542, fax: 01628 474836, e-mail: info@throughtheloop.com