Pool provides definitive experience
With many companies moving their budgets away from traditional marketing
communications channels, there is a search to find more effective and
efficient ways of communicating with and engaging consumers. Brand
Experience is a route that is being adopted by a growing number of
brands and companies.
This issue's lead article features new research by RPM and Through the
Loop that looks at how UK marketers view the development of Brand
Experience. With this in mind, the article goes on to examine how
marketers should start to integrate a Brand Experience approach within
their marketing mix.
Brand Experience is just one of the issues covered by the new issue of
Pool. Pool is the on-line publication that covers leading-edge issues in
business and marketing strategy. It is essential reading for all
involved in this area from students to Chief Executives.
new Winter 2005 issue of Pool- Business & Marketing Strategy is now on-line at www.poolonline.com.
is published by Through the Loop Consulting. Through
the Loop Consulting Limited is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836, e-mail: