Corporate Focus: Kraft Foods to become more focused
Kraft Foods is currently undergoing a major transformation as part of
its Sustainable Growth Plan. It is making its product categories more
focused through the disposal of non-core businesses and looking to make
acquisitions to strengthen these categories. In addition, it has been
looking to increase its revenue from outside North America to lessen the
dependence on the home market and recognise opportunities elsewhere.
However, it appears that this transformation is happening too slowly
with Roger Deromedi replaced as Chief Executive by Irene Rosenfeld in
These are some of the main conclusions in the latest report from
Corporate Focus Foods. The Kraft Foods Annual 2006 is a detailed
analysis of Kraft Foods on both a corporate and product or brand level
up to the end of 2005 with key changes made in early 2006. The report is
119 pages with 12 tables and 11 charts.
Corporate Focus Foods is designed for companies in the industry as well
as for packaging suppliers, ingredients suppliers and communications
agencies. Subscribers receive four quarterly newsletters for each
company covered as well as the option to receive a detailed Annual that
provides a more detailed strategic and structural analysis of the
Corporate Focus is a division of Through the Loop Consulting. Through
the Loop Consulting is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836, e-mail: