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19 September 2006

Corporate Focus: Kraft Foods to become more focused

Kraft Foods is currently undergoing a major transformation as part of its Sustainable Growth Plan. It is making its product categories more focused through the disposal of non-core businesses and looking to make acquisitions to strengthen these categories. In addition, it has been looking to increase its revenue from outside North America to lessen the dependence on the home market and recognise opportunities elsewhere. However, it appears that this transformation is happening too slowly with Roger Deromedi replaced as Chief Executive by Irene Rosenfeld in June 2006.  

These are some of the main conclusions in the latest report from Corporate Focus Foods. The Kraft Foods Annual 2006 is a detailed analysis of Kraft Foods on both a corporate and product or brand level up to the end of 2005 with key changes made in early 2006. The report is 119 pages with 12 tables and 11 charts.

Corporate Focus Foods is designed for companies in the industry as well as for packaging suppliers, ingredients suppliers and communications agencies. Subscribers receive four quarterly newsletters for each company covered as well as the option to receive a detailed Annual that provides a more detailed strategic and structural analysis of the company.

Corporate Focus is a division of Through the Loop Consulting. Through the Loop Consulting is an independent research-based marketing consultancy. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.


For further information, please contact: Through the Loop Consulting Ltd. Tel: 01628 898542, fax: 01628 474836, e-mail: 

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