21 February 2002
Focus on Foods
its acquisition of Corporate Focus Foods in December 2001, Through the
Loop has added to the competitive intelligence service with coverage of
two more companies, Cadbury Schweppes and PepsiCo.
companies are already covered within the Corporate Focus Beverages
service and the new titles focus on their foods operations. In the case
of Cadbury Schweppes this includes chocolate and sugar confectionery.
PepsiCo includes Frito Lay, Walkers in the UK and other snack foods as
well as the food brands that were acquired as part of last year’s
Samms, managing director of Through the Loop, said “As part of our
continual development of Corporate Focus, we are always looking to
increase the level of coverage in terms of companies. A number of our
existing subscribers had requested the inclusion of these two companies
in the Corporate Focus programme.”
company is covered in the form of a series of quarterly newsletters with
the option of an annual foundation report. These are distilled from
hundreds of different sources worldwide and provide an up to date review
of developments at corporate, divisional, regional and global levels.
Corporate Focus is a regular, incisive and cost-effective method of
remaining informed about developments in these industries.
Focus is a division of Through the Loop Consulting Limited, an
independent research-based marketing consultancy, specialising in
building global, regional and local knowledge of the consumer, brand and
the marketplace. Through the Loop analyses key marketing and branding
issues that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 020 8334 6300/Fax: 020 8940 1447