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About Through the Loop

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Press Releases

21 February 2002

More Focus on Foods

Following its acquisition of Corporate Focus Foods in December 2001, Through the Loop has added to the competitive intelligence service with coverage of two more companies, Cadbury Schweppes and PepsiCo.

Both companies are already covered within the Corporate Focus Beverages service and the new titles focus on their foods operations. In the case of Cadbury Schweppes this includes chocolate and sugar confectionery. PepsiCo includes Frito Lay, Walkers in the UK and other snack foods as well as the food brands that were acquired as part of last year’s Quaker takeover.

Carol Samms, managing director of Through the Loop, said “As part of our continual development of Corporate Focus, we are always looking to increase the level of coverage in terms of companies. A number of our existing subscribers had requested the inclusion of these two companies in the Corporate Focus programme.”

Each company is covered in the form of a series of quarterly newsletters with the option of an annual foundation report. These are distilled from hundreds of different sources worldwide and provide an up to date review of developments at corporate, divisional, regional and global levels. Corporate Focus is a regular, incisive and cost-effective method of remaining informed about developments in these industries.

Corporate Focus is a division of Through the Loop Consulting Limited, an independent research-based marketing consultancy, specialising in building global, regional and local knowledge of the consumer, brand and the marketplace. Through the Loop analyses key marketing and branding issues that affect companies today in a chaotic business environment.

ENDS

For further information, please contact: Through the Loop Consulting Ltd. Tel: 020 8334 6300/Fax: 020 8940 1447

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