Corporate Focus: Cadbury Schweppes has global ambition
The intense acquisition activity by Cadbury Schweppes in recent years is
clear evidence of the company's global ambition for its confectionery
business. The purchase of the Adams division of Pfizer at the end of the
review period made Cadbury Schweppes the largest confectionery company
in the world with presence in all major market segments.
However, outside the Adams operation, it is difficult to view Cadbury
Schweppes as a truly global operation. Multi-national is a better
designation as Cadbury Schweppes' confectionery and other foods products
are available in a limited number of markets. In the important US
market, for example, the company has little presence and some of its
brands are licensed to Hershey.
The way in which Cadbury Schweppes fulfils its global ambitions will be
largely dependent on how it leverages the distribution base that it has
gained with Adams. 2003 was a year of consolidation following the Adams
purchase and difficulties in the US soft drink operation. Once these
have been overcome, Cadbury Schweppes has the potential to build a
global confectionery operation around the Adams distribution structure.
The Corporate Focus Foods Cadbury Schweppes Annual 2002 is a corporate profile
and strategic analysis of Cadbury Schweppes up to the end of 2002. The
focus is on the foods and confectionery operations of the company. The
beverages operations are covered separately in Corporate Focus Beverages
publication is designed to provide companies in the food & beverage
industry, marketing communications companies, packaging companies,
ingredients suppliers and others with an in-depth understanding of one
of the world’s major food & beverage manufacturers.
Published in July 2004, the Cadbury Schweppes Annual 2002 is 67 pages with
11 tables and 9 charts. Corporate Focus is also available as a quarterly
newsletter which enables subscribers to keep up-to-date with
developments at Cadbury Schweppes on a strategic and product group level. A
detailed Table of Contents can be downloaded at
Corporate Focus is a division of Through the Loop Consulting. Through
the Loop Consulting is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
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