About My Generation
seems that every day we can open the newspapers and read stories about
how national healthcare systems are struggling to cope with the demands
on them despite increasing investment in them while teenagers are
discovering new brands and established brands are fighting to retain
their place with new groups of consumers.
reasons for such issues are not rocket science but, like many factors
that impact on marketers, government, indeed anyone, it is clear that
the evolution of demographics is crucial to understanding how markets
will evolve. National healthcare systems and pensions providers are
still to face their major test when the baby boomer generation retires.
At the other end of the scale there are an increasing number of brands
targeting the highly important but possibly declining, in terms of
numbers and as a percentage, youth market.
Payne, Strategic Projects Director of Through the Loop: "a detailed
understanding of how demographic changes will affect your business and
your brands is absolutely vital. However, this is no longer sufficient
in itself and what is needed is a complete understanding of consumer
life stages. How do people behave at different stages in their lives;
how does their product consumption change?"
copy of the ConsumerLoop is available on the Through
the Loop Web site.
the Loop Consulting Limited is an independent research-based marketing
consultancy. Through the Loop analyses key marketing and branding issues
that affect companies today in a chaotic business environment.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 01628 898542, fax: 01628 474836, e-mail: