the Loop gains two motorsport assignments
the Loop has been appointed as marketing and sponsorship adviser for two
new motorsport projects.
Robinson is establishing a brand new Superbike racing team. Jamie had
previously been a member of the Virgin Mobile team. This is a totally
new team that will race in the UK Superbike series, a high profile
motorcycling event that has extensive terrestrial television coverage.
the Loop is also working on the development of a new sports car racing
series. This is expected to be run in Europe during 2003. Through the
Loop will be helping to identify potential partners that will be able to
benefit from an association with this event. Possibilities include
headline sponsorship of the whole series with extensive signage at all
the tracks and on cars as well as hospitality and merchandising
possibilities. The event is expected to have extensive television
of these opportunities represent a low cost but highly effective way for
marketing partners to work with high profile motorsports events.
the Loop’s initial role is to identify potential partners who can best
benefit for partnering the Jamie Robinson Superbike team or the sports
car racing series. As the events progress, there will be opportunity to
work with the events to develop merchandising and marketing
communications programmes that enable partners to extract the most
benefit from their investment.
the Loop will be releasing details of new opportunities as they become
the Loop is an independent marketing consultancy that works to develop
tailored solutions for its clients around the world.
further information, please contact: Through the Loop Consulting Ltd.
Tel: 020 8334 6300/Fax: 020 8940 1447