grass roots

Brand Forces of Change tend to be internal to a company or brand and therefore a company is able to exert a greater degree of control over them. These Forces of Change may include the following:

  • Value chain dynamics.

  • Price / value equation.

  • Heritage and nationality.

  • Internal culture and internal communications.

  • Corporate and brand integrity.

  • Development of brand value.

Brand Experience Research

Marketing magazine of 19 June 2003 featured exclusive new research conducted by Through the Loop for the agency rpm into the understanding and use of Brand Experience by UK marketers.

BrandLoop Newsletters

BrandLoop newsletters are a regular Through the Loop publication designed as part of the Knowledge Development Programme. These analyse some of the key Brand Forces of Change.

Subscribing to BrandLoop

To receive BrandLoop newsletters electronically as they are published in Adobe Acrobat format, state your preferences on our feedback form or e-mail Through the Loop. Electronic newsletters are sent in Adobe Acrobat 4 format and require Adobe Acrobat Reader which is free of charge from

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