company
knowledge
services
grass roots
contact

Implementing and Applying Scenario Planning to Maximise Flexibility in Unpredictable Markets, February 1997, Orlando, USA.

Martin Payne, Strategic Projects Director of Through the Loop spoke about Certainty and Uncertainty, Measurement, Counting and Judgement.

Download the speech and slides in pdf format. Requires Adobe Acrobat Reader. (64k)

company | knowledge | services | grass roots | contact
Brand | Market | Consumer | Conferences | Brand Positive 

Legal Disclaimer

Through the Loop Consulting Ltd 1996-2000