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New Pricing Strategies for Generating Greater Profit Margins, 27-28 May 2002, Central London.

Martin Payne, Strategic Projects Director of Through the Loop spoke on the subject of differential pricing strategies.

  • Identifying elements that could comprise a differential pricing strategy: region and location.

  • How can the strategy benefit the consumer?

  • Evaluating the viability of regional pricing; by area and country.

  • Avoiding negative media attention. Where are the pitfalls?

Download the slides and text. Requires Adobe Acrobat Reader. (0.7 MB)

Download the conference brochure. Requires Adobe Acrobat Reader. (2.8 MB)

 

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