New Pricing Strategies for Generating Greater Profit Margins, 27-28 May 2002, Central London.

Martin Payne, Strategic Projects Director of Through the Loop spoke on the subject of differential pricing strategies.

• Identifying elements that could comprise a differential pricing strategy: region and location.

• How can the strategy benefit the consumer?

• Evaluating the viability of regional pricing; by area and country.

• Avoiding negative media attention. Where are the pitfalls?

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