grass roots

Consumer Forces of Change relate to the way in which consumers behave or the way in which behaviour is changing. These Forces of Change may include the following:

  • Demographic changes "Pig in the python."

  • Desire for greater control.

  • Looking for integrity.

  • Greater time pressure.

  • Balancing global and local.

ConsumerLoop Newsletters

ConsumerLoop newsletters are a regular Through the Loop publication designed as part of the Knowledge Development Programme. These analyse some of the key Consumer Forces of Change.

Subscribing to ConsumerLoop

To receive ConsumerLoop newsletters electronically as they are published in Adobe Acrobat format, state your preferences on our feedback form or e-mail Through the Loop. Electronic newsletters are sent in Adobe Acrobat format and require Adobe Acrobat Reader which is free of charge from


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