Market Forces of Change are frequently external to a company or brand and thus the company has no direct control. These Forces of Change may include the following:

• Development of technology.

• Regulation and deregulation.

• The communications environment.

• Activities of current and future competitors.

• The retail and supply chain environment.

• Disintermediation and the rise of new intermediaries.

MarketLoop Newsletters

MarketLoop newsletters are a regular Through the Loop publication designed as part of the Knowledge Development Programme. These analyse some of the key Market Forces of Change.

• Retail Evolution, February 2005

• Facing uncertainty- a new environmental analysis, January 2003

• Going local- creating effective multi-country strategies, October 2001

• Multi-channel retail- what comes next?, April 2001

• The Third Age of Internet, June 2000 

• No More Price Wars, December 1999

• The Smart Home, March 1999

• Where Next for Loyalty Programmes?, June 1998

• Corporate Internet Use, January 1998

• Finding New Markets, November 1997

• On-line Media Evaluation, August 1997

• New Category Killers, June 1997

• Meeting Consumers' Rising Service Expectations..., April 1997

• The Move Towards Micro-Marketing, January 1997

• Best Practices in Web Marketing, November 1996

• Intelligent Agents, September 1996

Subscribing to MarketLoop

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