grass roots

Market Forces of Change are frequently external to a company or brand and thus the company has no direct control. These Forces of Change may include the following:

  • Development of technology.

  • Regulation and deregulation.

  • The communications environment.

  • Activities of current and future competitors.

  • The retail and supply chain environment.

  • Disintermediation and the rise of new intermediaries.

MarketLoop Newsletters

MarketLoop newsletters are a regular Through the Loop publication designed as part of the Knowledge Development Programme. These analyse some of the key Market Forces of Change.

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To receive MarketLoop newsletters electronically as they are published in Adobe Acrobat format, state your preferences on our feedback form or e-mail Through the Loop. Electronic newsletters are sent in Adobe Acrobat 4 format and require Adobe Acrobat Reader which is free of charge from

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