The Brand Positive Knowledge Development Programme

Through the Loop has established the Brand Positive programme to identify Best Practices for managing brands through periods of slow growth or economic recession. However, Brand Positive is wider-reaching than this. The comprehensive and continuous study of brand behaviour allows a detailed understanding of brand management success factors that can be applied across countries and across categories.

• Brand Positive has a dedicated Web site at http://www.throughtheloop.com/BrandPositive that contains further information about the programme as well as some published findings.