Corporate Focus launches Unilever Annual 2007
The latest Annual in the Corporate Focus Foods series is
Unilever 2007. This covers corporate and product level
developments at Unilever up to the end of 2006 with an
outlook to 2005.
Kraft Foods to become more focused
Kraft Foods is currently undergoing a major
transformation as part of its Sustainable Growth Plan.
However, the replacement of Roger Deromedi by Irene
Rosenfeld suggests that this transformation has been
happening far too slowly.
PepsiCo's broad portfolio drives growth
At a time when its core carbonated beverages business
has been struggling, PepsiCo's move into water, fruit
juices and sports drinks has enabled it to increase
revenue and profitability. This is one of the
conclusions of the new Corporate Focus Beverages:
PepsiCo Annual 2006.
Voucher Association Conference
2006: Martin Payne spoke at The Voucher
Association's Conference providing a consumer
perspective on the purchasing of vouchers and gift
cards. A copy of the presentation is available.
Bathroom scale research
Through the Loop has produced a definitive report on the
bathroom scales market. This shows the, despite the
rising concerns over obesity levels, sales of bathroom
scales have been falling. However, the growth area is
the more complex body fat monitors.
Consistency from the Inside
Our ongoing analysis of successful brands has
noted that consistency is a key factor in
delivering an exceptional brand experience for
consumers. At the very heart of this is the role
of internal marketing and so the new issue of
BrandLoop considers the factors that impact on
developing the brand from the inside.
The manufacturer - retailer relationship has been a
major debating point for some time. The latest issue of
MarketLoop looks at how the retail environment is
evolving and, consequently, where there are new
opportunities for retailers and manufacturers.
Entific research recognised at Marketing
Through the Loop's recent BAHA research was awarded a
Commendation at the Marketing Research Awards 2004 at
the Dorchester Hotel in London.
Corporate Focus Web site
A new-look Web site for Corporate Focus provides
sample newsletters for all the companies
currently covered by the service.
Corporate Focus reveals opportunities presented by understanding
corporate strategies at a formative stage,
acquisition and divestment policies, licensing,
innovation, worldwide new product development,
branding philosophy and management, identifying
strengths and weaknesses and indicating investment
company is covered by an annual foundation report,
a series of quarterly newsletters and an e-mail
alert service. These are distilled from hundreds
of different sources worldwide and provide an up
to date review of developments at corporate,
divisional, regional and global levels.
About My Generation
shifts have a significant impact on markets and
brands. An understanding of this is vital for
marketers but it is important to go beyond this to
understand consumers' life stages.
magazine of 19 June 2003 featured exclusive new
research conducted by Through the Loop for the
agency rpm into the understanding and use of Brand
Experience by UK marketers.