Through the Loop has had the opportunity to work with three very different charity organisations.

At the beginning of 2001 we started working with Action Aid. During 2000, we worked with NAM (www.aidsmap.com) 

We worked with one of the UK's leading HIV and AIDS charities, the Terrence Higgins Trust, to reframe its brand. This applied brand development principles to the organisation which had changed significantly since its inception. The work completed by Through the Loop and the management team at Terrence Higgins Trust has allowed a much stronger focus on the identity of the organisation.

Discover is being developed in Stratford, East London as a fun and educational centre for children based around creating stories. Through the Loop was initially involved in researching attitudes and ideas amongst parents, teachers, local community leaders and, importantly, local children. Towards the end of 2001, Through the Loop was appointed to help develop and co-ordinate marketing for Discover.