the Loop has had the opportunity to work with
three very different charity organisations.
beginning of 2001 we started working with Action
Aid. During 2000, we worked with NAM (www.aidsmap.com)
worked with one of the UK's leading HIV and AIDS
Higgins Trust, to reframe its brand. This
applied brand development principles to the
organisation which had changed significantly since
its inception. The work completed by Through the
Loop and the management team at Terrence Higgins
Trust has allowed a much stronger focus on the
identity of the organisation.
is being developed in
Stratford, East London as a fun and educational
centre for children based around creating stories. Through the Loop
was initially involved in researching attitudes and ideas
amongst parents, teachers, local community leaders
and, importantly, local children. Towards the end
of 2001, Through the Loop was appointed to help
develop and co-ordinate marketing for Discover.