Working with universities and colleges is a two-way exchange of knowledge. We feel we are able to learn from students as well as share our knowledge with them.

Through the Loop has ongoing arrangements with EAP-ESCP European School of Management in Oxford to employ business students for ten week placements and with the University of Greenwich to take a one-year sandwich placement student from the BA Business Studies course.

For both of these organisations and Kingston University, Through the Loop has sponsored projects and marketing prizes. The sponsored project with EAP students provides an input of new research into the Knowledge Development Programme as well as the chance to work with a multi-cultural group of students. Recent projects have included A Culture of Trust looking at sources of trust and authority and the Development of the Smart Home. Some of the learning from these projects can be fed into client research as well as areas such as Loop newsletters.

• Through the Loop awards marketing prize at Kingston University