Evaluating best practices for innovation through the creation of an innovation template. Case studies should be within and outside category.
Identifying new product themes in a series of categories to see how combinations of themes can be used to develop new products.
Using scenario planning techniques to analyse consumer, market and brand forces of change. Allows a broader view of the future and enables the identification of required competencies.
Creative workshops run by Through the Loop to brainstorm new solutions. Yields a raft of new concepts to add impetus to NPD efforts
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