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Mapping

Market Analysis Competitor Analysis
Typically used to evaluate markets prior to potential product launch. Identify the scale of market development. Developing an understanding of competitors. Understand how they function, what drives strategy, etc.
Horizon™ Consumer Analysis
Using scenario planning techniques to analyse consumer, market and brand forces of change. Allows a broader view of the future and enables the identification of required competencies. Understanding the consumer in different markets. Identifying similarities and differences. Target market evaluation.
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