Typically
used to evaluate markets prior to
potential product launch. Identify the
scale of market development.
Developing
an understanding of competitors.
Understand how they function, what drives
strategy, etc.
Horizon™
Consumer
Analysis
Using
scenario planning techniques to analyse
consumer, market and brand forces of
change. Allows a broader view of the
future and enables the identification of
required competencies.
Understanding
the consumer in different markets.
Identifying similarities and differences.
Target market evaluation.
